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Monday, July 25, 2011

The Use of B2B Telemarketing in Event Marketing

To take marketing to greater heights, several companies are at full tilt in creating events. This seed of concept conceived the idea of event marketing. Companies invite prospects to attend seminars, trade shows, conferences and other types of gathering. Through this, firms are able to know instantly which are interested to buy. Also, it is just one of the cunning ways to improve brand awareness.

Event telemarketing is a good tool used for invitations. This is just one of the uses of the phone, apart from b2b lead generation and b2b appointment setting. Marketers take advantage of phone marketing's high-speed and accuracy. A single dial can take them to the offices of potential client companies or to the homes of end consumers. They do not need to labor more in designing interesting mails or being in front of the prospects. The immediate response directly coming from the guests just make things easy for the organizers.

But, calling hundreds of phone calls daily is undeniably expensive. Just the cost of setting-up a telephone structure is too costly for such event. It would be best to get the assistance of a telemarketing call center that is accomplished in event telemarketing. You can put your money back in the bank and use time solely in making preparations for the anticipated happenings. No wonder why contact centers are sought when it comes to this matter.