Social media, that ever enigmatic yet highly effective online marketing tool, is without a doubt the best way to connect with your business leads whenever they are located around the globe. To help make the most of social media, Questback has provided 5 wonderful tips to help you maximize the use and results of your social media campaign.
- "Go where your customers go" - building an online base in the appropriate social media platform is the best way to leverage your understanding of how your target market thinks.
- "Strike the right balance" - content marketing is all about providing value. However, if this marketing plan does not seem to bring in the needed sales leads, then you might be better off using direct marketing channels such as email marketing or telemarketing.
- "Maintain regular engagement" - without engagement, your social media campaign would be for naught. The best use of social media it to facilitate a two-way communication between you and your sales or business leads. This allows you to hear out their insights about your offerings and helps them better understand your products and services.
- "Find your brand evangelists" - these people actively advocate your products and services to their friends, relatives, and their online or offline connections. And they do this without asking for anything in return except for the quality service that you deliver to them. If you find a brand evangelist for your company, it will be helpful to build a better client-customer relationship with that person.
- "Around the world in 80 tweets" - amongst all the social media platforms, Twitter is the fastest way to reach out to your customers. Choosing the right hashtags that will resonate with your sales leads will help your lead generation strategies significantly.
