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Friday, May 4, 2012

What They See Is What You Are In Telemarketing

When clients come to your office after getting the address from your appointment setting campaign, the first thing that will greet them will be the appearance of your office. How your office will appear to them will determine whether you are just the right match for them. First impression is as important as the B2B leads that you generate. Yes, you may be able to get a lot of business leads, but if you cannot qualify your firm as the one your clients want, then all these sales leads will be wasted assets. You had better clean up your office fast, if you want to get a good deal, fast.

Just remember that there is a need for balance. Sure, you want to impress your future clients, but you also do not want to look too pricey or self-important. If you are offering telemarketing services, you would want your business prospects to see a neat and orderly office, whose equipment are placed where they are supposed to be. You also would want your employees to look professional. Well, it will depend on whether you want to establish a shirt-and-tie office or something akin to smart casual work wear, but you certainly do not want your clients to see workers wearing shorts and sandals.

Ideally, you should just be yourself, but with a cord or two of self-restraint. You want to make your company look like the one who will produce great results for clients, but you also want to make your clients comfortable in knowing that you are not a bunch of robots. The human touch is still a strong finishing touch.