Absolutely Not! Us humans are crafty creatures and as long as the POTS (Plain Old Telephone System) is around, we will come up up with more and more clever ways of exploiting this technology to fit our businesses. Telemarketing call centers have come up with ingenious means of working around the laws intended to “regulate” telemarketing (The DNC, TCPA, etc). The Federal Trade Commission and the Federal Communications Commission are trying to establish a federal do-not-call list where consumers register to block telemarketing calls. The telemarketing service industry has been constantly and tirelessly reinventing itself to catch up with the modern times and technology since the earliest telephones to the World Wide Web bandwagon. Online marketing might be phenomenal but telemarketing is still the backbone behind it.
Telemarketing can never die. As long as the telephone evolves with its system, models and features, so will telemarketing with the tenacity of a parasite to a host. Sure, you may read about a product or service in the newspaper, the TV. or even online, but when a question comes up, the answer is within a phone call away. Questions like “What’s in it for me? Is this likely to be interesting? Can it help me do my job better? Will this make me look good in front of my boss, the board or my peers? Can it drive revenue / reduce costs etc.” can be addressed immediately.
This explains why telemarketing is effective and why it undoubtedly works. A real relationship is established between the customer (both existing and potential) and the company. Though telemarketing is much maligned these days, it still remains a very effective marketing channel in todays modern business and society. Businesses profit greatly because they understand that telemarketing's power comes not from the ability to "push" unneeded products, but from a company's ability to offer products that once were sold by Agents to a now under-supplied marketplace.
Telemarketing can never die. As long as the telephone evolves with its system, models and features, so will telemarketing with the tenacity of a parasite to a host. Sure, you may read about a product or service in the newspaper, the TV. or even online, but when a question comes up, the answer is within a phone call away. Questions like “What’s in it for me? Is this likely to be interesting? Can it help me do my job better? Will this make me look good in front of my boss, the board or my peers? Can it drive revenue / reduce costs etc.” can be addressed immediately.
This explains why telemarketing is effective and why it undoubtedly works. A real relationship is established between the customer (both existing and potential) and the company. Though telemarketing is much maligned these days, it still remains a very effective marketing channel in todays modern business and society. Businesses profit greatly because they understand that telemarketing's power comes not from the ability to "push" unneeded products, but from a company's ability to offer products that once were sold by Agents to a now under-supplied marketplace.
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