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Monday, November 22, 2010

The Myriad Benefits of Outsourcing Telemarketing

Outsourcing isn't one of the fresh news in marketing. However, other companies haven't realized yet the many splendors brought by contracting a third party in lead generation. The benefits ranged from cost savings to acquiring guaranteed leads and from tax benefits to skilled telemarketers.


The following are the myriad boons a firm can reap when outsourcing telemarketing services:

• Cost-savings. This includes reduction of overhead costs, decrease in capital expenditures, removal of manpower and training costs for new workforce and elimination of investment for infrastructure.
• Enhancing quality. With the honed skills of professional telemarketers, clients are assured that leads generated are of high quality.
• Focus on core business. Client's sales people will concentrate into the core business. Managers are relieved with the daily problems and processes. Resources are appropriated to crucial programs.
• Prowess in telemarketing. Service providers have specialized skills which are too costly if trained in-house. Moreover, a pool of talents is deployed to different services such as appointment setting, answering service.
• Lesser time to sell. To add, speed and service is improved.
• Risk management. The telemarketing service provider will be able to manage business risks efficiently, since it's their field of expertise.
• Tax incentives offered by some countries.
• Optimizing quality of work-life for the employees of the client.
• Increased customer satisfaction.
• Have access to tried and tested practices and techniques.
• Keeping at pace with business changes.

All these and more will be tasted by a firm if it resorted with outsourcing as one of its corporate strategy.

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