Generate better leads with Telemarketing

Telemarketing lead generation is a very important ingredient in your business-to-business marketing and sales mix. If done right, it can be very effective. Lead generation using telemarketing brings new flocks of customers with potential interest on your products and services which your business offers. Gaining new contracts only means vast opportunities to boost sales pitch.

Lead generation through telemarketing techniques is a traditional way to get good quality leads. Lead generation programs are the perfect marketing weapon to properly qualify your prospects so your high skilled people are not wasting their valuable time!

Recognizing and Avoiding Telemarketing Scams

Fraud is on the rise in telemarketing industry today. Unfortunately, tracking down those fraudulent telemarketers is really hard. With all of these scams, the best protection we can have is public awareness. The more people know about this faceless crime, the lesser the fall victims will be. Here are some tips to help you avoid telemarketing scam:

• Have the caller ID. Avoid unrecognized callers who keep offering those tempting “opportunities”. Be vigilant enough.

• After recognizing that certain fraudulent caller number, add them to your call blocking list.

• In case you picked up the phone and get that hard sales pitch, ask good questions. Usually, they will tell you that you won something. When these caller comes to the bottom line of asking some amount to process your winning, for sure, that it is!

• These scammers are usually given the script that they can’t deviate from. Be wise in derailing the script by asking some questions and hang up for a while just to detect a high-pressure sales tactics.

Generating Leads with Telemarketing

Telemarketing has proven to be an effective method in generating business leads. A lot of companies have tried and proven that telemarketing campaigns really do work. There are two types of telemarketing the inbound telemarketing and outbound telemarketing. Generating leads is vital in any business. It is through the leads generated that a sale is made possible. Most marketers often considered lead generation as a difficult task. Successful lead generation needs proper knowledge, skills and experience.

In inbound telemarketing lead generation a consumer or prospect calls in inquiring about the product or service the sales representative. Inbound telemarketing is the best telemarketing type for consumers are the one who shows interest on the product or service. However, it is up to the telemarketer to provide the information needed by the caller and ask qualifying lead questions to be considered as a qualified lead.

Outbound telemarketing lead generation is the most difficult between inbound and outbound telemarketing. Outbound telemarketing really requires the expertise and professional skills. It is considered to be difficult for it involves cold calling. People react negatively with calling for it may sometimes deliver inconvenience to the recipient of the call. However, outbound telemarketing through cold calling can be successful by having the right caller with the professional training and skills. Outsourcing to outbound telemarketing companies can help your business achieve your business goals.

Telemarketing: Boosts B2B Lead Generation

b2b lead generation is one of the major concerns of most businesses for it needs a lot of time and effort. Telemarketing has become a popular method in generating business leads. This is because telemarketing has been proven to be effective tool in generating business leads when done properly. Having your own in-house telemarketing team can be an expensive. Most businesses that use telemarketing as a tool to in generating business leads outsource to telemarketing companies. Outsourced telemarketing can be is an efficient and cost- effective option. And because of this the number of companies that provides telemarketing services significantly increased.


Using telemarketing as a tool in generating your business leads can be extremely beneficial to your company. Sales lead generation and appointment setting are one of the most invaluable services that telemarketing can offer. Qualified business leads can only be provided by professional telemarketing companies that specializes in lead generation. And using telemarketing services provided by such companies can boost your b2b leads.

When considering a company to handle your telemarketing needs, look for a reputable company that specializes in lead generation and appointment setting and have proven deliver quality b2b lead generation and appointment setting services.